Wildfox‘s cool, effortless, let loose and live approach in fashion has established a following from trendsetters and celebrities worldwide since it’s launch in 2007. This American vintage-inspired women’s brand is for dreamers, lovers, free spirits and the wild child within. With continued growth, they launched Wildfox Kids in 2009. Taking the success from the women’s graphic tees, sweatshirts, sweatpants and leggings in their trademark super-soft fabrics and unique styles, the kid’s collection for ages 4-14, was born. The collection celebrates the magic of being a kid.
To kick off Wildfox Kid’s Fall 2012 campaign, they could not have picked a better model than Violet Hume. Look and sound familiar? That’s cause she is the mini replica of her super model mom Kirsty Hume. No doubt, Violet, is a natural born model from head to toe.